We need a content marketer who can own a vertical end-to-end — writing the articles that rank, repackaging them for the channels where our future clients actually spend time, and building the AI-powered workflows that let one person produce the output of three. Writing and content production (~60%): - Own the editorial vertical end-to-end: research, outline, draft, and ship long-form articles, explainers, FAQ hubs, and landing pages that rank in organic search and get cited in AI search - Support webinar content production: speaker prep docs, talking points, follow-up content, repurposed clips and recaps - Develop a deep working knowledge of your vertical and become the in-house authority on what content this audience actually needs - Build AI workflows to scale research, drafting, and content variants, and know which steps a human still has to own - Partner with our attorneys as subject-matter experts: extract their knowledge efficiently, fact-check rigorously, and make their expertise legible to a general audience Distribution (~40%): - Repackage your own long-form into the formats people actually consume: LinkedIn posts and carousels, threads, short clips, email sequences, landing pages - Own LinkedIn presence for your vertical: posts, carousels, and ghostwritten content for our attorneys, with a voice that's recognizably Manifest - Partner with newsletter editors on segmentation and conversion: get your content in front of the right inbox, drive measurable consults back to the site - Partner with our growth associate whoownsReddit,Facebookgroups,andcommunitysurfaces to amplify what's working there into your channels, and vice versa - Own the metrics: organic traffic and rankings for your vertical, referral traffic from social, newsletter conversions, branded search lift, citations in AI search, and attributable consults