This role exists because we've reached a critical inflection point where our in-person presence needs to evolve from ad-hoc participation to strategic, scalable programming. You'll be architecting our entire events strategy from the ground up, determining where we show up, how we show up, and what success looks like at each touchpoint. This isn't just event coordination—it's about creating moments that genuinely help people while building a sustainable acquisition channel that drives meaningful ROI. Success means establishing a repeatable playbook that generates high-quality leads, builds brand credibility in the immigration community, and creates lasting relationships with both potential clients and referral partners. You'll own the P&L for events, manage vendor relationships, and be the strategic voice that helps leadership decide which opportunities are worth our investment versus which ones we should pass on.