This role exists because we've built strong product-market fit in immigration legal services and webinars + events have emerged as one of our highest-ROI acquisition channels. You'll own and scale that engine end-to-end — roughly 75% webinar program, 25% in-person B2C events. Webinar program (~75%): - Own end-to-end production of ~40 webinars/month: topics, speakers, platform setup, dry runs, day-of moderation, post-event nurture - Manage the underlying martech stack: webinar platform, HubSpot/Marketo lead flow, UTM tracking, attribution, lead routing - Partner with the growth team on promotion (email, paid, social, partner cross-promo) and report on the full funnel: registration → attendance → MQL → SQL → consult → revenue - Coordinate speakers across internal experts, immigration attorneys, and external community partners — including programming for Chinese, Brazilian, Colombian, Russian, and other immigrant audiences - Build the repeatable playbook (templates, run-of-show, vendor list, segmentation logic) that lets us scale webinar cadence without sacrificing quality In-person events (~25%): - Coordinate ~4 in-person events/month: community meetups, partner dinners, conference presence, immigration workshops - Own logistics end-to-end: venue, vendors, catering, AV, registration, day-of run-of-show, post-event follow-up - Track event ROI alongside the webinar funnel — registrations, attendance, leads, pipeline contribution - You're measured on pipeline generated through webinars and events, not on engagement metrics or attendee satisfaction.