You've spent 7-10 years building and scaling performance marketing programs, with at least 3-4 years in a senior role where you owned the entire paid acquisition strategy. You're equally comfortable writing SQL queries to analyze customer cohorts and presenting campaign performance to executive leadership. Your background likely includes deep experience with account-based marketing platforms, advanced audience segmentation, and the technical side of campaign optimization across multiple channels. You've built audience lists from scratch using first-party data, third-party enrichment, and behavioral signals, and you understand how to translate business objectives into targeting strategies that actually work. You're proficient with marketing automation platforms, comfortable with APIs and data integrations, and you've probably built custom dashboards or reporting solutions. Most importantly, you've proven that technical sophistication drives better business outcomes—you have stories about how your technical approach directly contributed to significant improvements in CAC, LTV, or conversion rates.