4–6+ years running social or content at a brand, agency, or media company. You've built an audience from scratch, or meaningfully grown one. You can show us the work, the numbers, and the lessons. Editorial taste you can articulate and defend — you can tell us what's working on social right now and why in specifics. You have a point of view on hooks, pacing, voice, and what makes someone stop scrolling. Proven track record managing freelance creative talent. You've briefed editors, designers, or producers and know how to write a brief that gets the result you want on the first cut. An operator's instincts — you think in calendars, checklists, and systems. Care for the audience and treat them with seriousness and warmth. Cultural fluency or curiosity about how content lands differently across immigrant communities.