We’re looking for a sharp, senior operator who parachutes into the highest-priority GTM initiative, owns it end-to-end, builds it into something that runs, and then moves to the next one. The way we work: we identify the GTM problem that most needs a senior owner, assign it to this person, and get out of the way. You diagnose what's broken, build what's missing, get it to a point where it's sustainable without you, and move on. The first project will be determined by what's most urgent when you start — but you should expect to own 2–3 distinct initiatives in your first year, each requiring a different set of skills and each leaving behind something durable. You'll report directly to the Head of Growth, B2C and work in close proximity to the CEO. This is a high-trust, high-autonomy role with real ownership — not a support function. What this role does: - Takes ownership of a high-priority, under-built GTM initiative and drives it from diagnosis through operational build to handoff - Produces concrete deliverables — systems, playbooks, frameworks, performance dashboards — not recommendations - Works as an individual contributor first; builds or hires resources as the initiative requires - Moves to the next initiative once the current one is stable and running without them - Acts as a force multiplier for the Head of Growth, B2C — takes things fully off their plate rather than sharing them The Kind of Initiatives You'll Own: Examples of the types of high-priority projects this role would lead — not an exhaustive list: building the operational foundation for a new or under-systematized acquisition channel; standing up the infrastructure for a new geographic or demographic market entry; designing and implementing a performance management and renewal framework for an existing program; building the reporting and analytics layer that gives leadership visibility into what's working across channels.